NASA and Gowalla are bringing people one small step closer to the universe. Anyone who uses Gowalla, a mobile and web service, now has the opportunity to find and collect four NASA-related virtual items -- a moon rock, a NASA patch, a spacesuit and a space shuttle.Gowalla's mission is to inspire discovery by connecting people with the places around them. When Gowalla users virtually "check-in" at NASA-related venues via their iPhone, Blackberry, Android, Palm or iPad, they now have a chance to find one of the four items.
Virtual moon rocks can be found when Gowalla users check in to any location where a real one is on display. The United States successfully brought lunar samples back to Earth during the Apollo 11, 12, 14, 15, 16, and 17 missions. NASA provides a number of these moon rocks for display and public viewing at museums, planetariums and scientific expositions around the world.
To help people find the lunar samples, Gowalla and JESS3, a creative agency that specializes in data visualization, created a special edition NASA+Gowalla Map: Search for the Moon Rocks.
Gowalla users can find the virtual NASA patch, spacesuit and space shuttles by checking in to NASA visitor centers, agency-related locations, or one of the more than 400 museums, science centers, planetariums, observatories, parks, nature centers, zoos and aquariums that are part of NASA's Museum Alliance.
The partnership also enables a NASA account on Gowalla and an account for astronaut Mike Massimino, both linked to their respective Twitter accounts, @NASA, and @Astro_Mike. NASA and Massimino also will drop virtual items for users to find and collect throughout the nation.
Anyone with a Gowalla account who collects three of the four items will receive a special pin in their Gowalla Passport. In addition, the first 100 people to collect three items will receive a poster of the map in the mail.
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